Will Work for Chocolate: Evolution of a Conscious Company with Pana Barbounis


Guest: Pana Barbounis
Founder of Pana Chocolate

Listen to this episode (0:38:42)

Pana Barbounis had an idea. He wanted to make quality chocolate. He didn’t want to make just any chocolate, his would be one of the finest chocolates in the world. It wouldn’t just taste wonderful, it would be good for those who ate it, it would be vegan, organic, hand-made, and hand-packaged. Customers would be able to taste the difference. His company would also be kind to the earth. The company’s motto would be “Love Your Insides, Love the Earth.” He delivered his first bars to local companies via his Vespa scooter.

Now, little more than four years later, Pana Chocolate is available in over 4,000 stores and 25 countries around the world. It is one of the largest vegan, organic chocolate companies on the planet. He has a huge Instagram following, and as Jeffrey Slayter points out, his is the perfect example of a conscious company. He’s been invited to the show to share what he has learned with those who are also growing successful businesses.


Listen to this episode on iTunes:






Listen to this episode on Stitcher:






Download the audio file:





















This podcast is brought to you by: The Entrepreneur Elders Group


An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here: http://thejeffreyslaytershow.com/apply-to-eeg


DISCOVERY OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Introduction of Pana Barbounis, CEO of Australia’s Pana Chocolate, including a brief history of the company.

[03:10] Barbounis believes in giving back, and when he founded his company in 2012 he honored the earth by planting 10,000 trees. Every year since then, he has increased the number of trees planted.

[05:07] Give-back programs encourage employee engagement in the company culture and increase loyalty, making it not just a good idea, but a good business decision as well.

[07:02] His biggest challenge in business is a staff of over 100. He details some of the things he has learned from his own experience.

[09:40] Barbounis cautions entrepreneurs against chasing down every idea and spreading yourself too thin or losing direction.

[11:20] Hard-won advice on leadership for other CEOs. Don’t wait for things to happen and always evolve.

[14:40] Sharing ideas within a team often reveals more than one way of achieving a result.

[16:15] How Barbounis went about branding his product, and how other CEOs can adapt techniques to their own product or service.

[20:30] In 2017 Barbounis wants to see continued growth, a great company culture, improved communication, and further work on projects of sustainability.

[21:23] Examples and tips on being a conscious company for other CEOs doing over $1,000,000 in business per year.

[24:02] Barbounis talks about environmental impact and the shift in buyers demanding products that are in tune with their own personal beliefs and mission, as well as the impact of social media.

[28:42] Maintaining consistency in company culture and product quality.

[33:00] Altering your perspective and pre-conceived beliefs opens new doors in terms of growth and profits.

[37:00] Barbounis shares a few inspiring words for his team at Pana Chocolate for the new year.

Jeffrey On Facebook

iTunes Reviews

Best show hands down!!!

08/08/2017 6:57 PM by Ian D Tran from Australia

Been listening to this show, on my 1 hour drives to work. The nuggets and wisdom this show delivers is next level!!! 😍😍😍

Next Level

03/15/2017 2:19 AM by StewRobertson from Australia

I'm currently working with Jeff in his Mentorship and have recently experienced different courses which have allowed me to find Clarity on my Vision & Message in my Business. I'am now applying all the Knowledge, Systems that Jeff has Passionaltely shared.. I have never met a Man so well integrated in his Mind & his Heart which he then delivers in a cutting edge way! Thanks brother!

Embodied sage

03/07/2017 8:07 PM by Onelovee.. from Australia

Jeff has an amazing ability to be able to make something so difficult seem so simple, through his words and experiences he shares. Such a great podcast, so much value to be gained.

Jeffrey's inside my head..!

03/04/2017 3:13 PM by Rossco Paddison from Australia

Try finding a business lifestyle podcast that knows you better than you know yourself... This is it!


03/02/2017 3:54 AM by Jase Webster from Australia

Jeffrey has been a great mentor of mine & has opened up doorways that I could never imagined myself stepping through. This man has so much to give for the betterment of humanity & our planet whilst been a kickarse entrepreneur. Thanks brother enjoying the show

Highly recommend

03/01/2017 11:51 PM by Amylauren215 from Australia

Awesome content and insights, thanks for sharing Jeff 🌟

Freaking love this guy!

02/28/2017 10:35 PM by Nuzzi1 from Australia

Jeffrey is an amazing speaker and is so profoundly awake. I love his ambition to shift the world and bring value to the lives of others. You will not be disappointed with this show.

Founder & CEO, Global Impact Group, Purpose Ventures & Worldbridgers

02/27/2017 7:51 PM by Kana Lea * from Australia

Jeff is one of the most heart-centred purpose entrepreneurs, coaches & servant leaders within our generation. The launch of this podcast is such a gift to this world ! 🙂 Keep up the great work brother, it is a blessing and honour to walk with you. Lifetimes long

For Conscious Entrepreneurs

02/27/2017 6:00 PM by Mark P Watts from Australia

Jeff has been and continues to be a great mentor for me and my partner as we create our conscious love offering to share with the world. Having had the blessing of hearing Jeff speak live numerous times, I'm excited he's made the decision to connect via this digital medium. For entrepreneurs who are choosing to be the game changers at the highest level, I guarantee you will get many take aways from listening to these conversations with Jeff and his guests.

A priceless resource for conscious enrepreneurs

02/27/2017 5:59 PM by Helle Weston from Australia

Jeffrey and his guests offer a refreshing, honest look at conscious entrepreneurship - taking us behind the curtain to explore what truly works and how we can step up as awakening leaders. If you're a way-shower committed to creating big impact in the world, you'll find lots of golden nuggets of wisdom in these episodes!

Latest episode

Latest Blog

Get Connected

Related & Recommended Posts

(Visited 153 times, 1 visits today)

Leave a Comment