Will Work for Chocolate: Evolution of a Conscious Company with Pana Barbounis


Guest: Pana Barbounis
Founder of Pana Chocolate

Listen to this episode (0:38:42)

Pana Barbounis had an idea. He wanted to make quality chocolate. He didn’t want to make just any chocolate, his would be one of the finest chocolates in the world. It wouldn’t just taste wonderful, it would be good for those who ate it, it would be vegan, organic, hand-made, and hand-packaged. Customers would be able to taste the difference. His company would also be kind to the earth. The company’s motto would be “Love Your Insides, Love the Earth.” He delivered his first bars to local companies via his Vespa scooter.

Now, little more than four years later, Pana Chocolate is available in over 4,000 stores and 25 countries around the world. It is one of the largest vegan, organic chocolate companies on the planet. He has a huge Instagram following, and as Jeffrey Slayter points out, his is the perfect example of a conscious company. He’s been invited to the show to share what he has learned with those who are also growing successful businesses.


Listen to this episode on iTunes:






Listen to this episode on Stitcher:






Download the audio file:





















This podcast is brought to you by: The Entrepreneur Elders Group


An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here: http://thejeffreyslaytershow.com/apply-to-eeg


DISCOVERY OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Introduction of Pana Barbounis, CEO of Australia’s Pana Chocolate, including a brief history of the company.

[03:10] Barbounis believes in giving back, and when he founded his company in 2012 he honored the earth by planting 10,000 trees. Every year since then, he has increased the number of trees planted.

[05:07] Give-back programs encourage employee engagement in the company culture and increase loyalty, making it not just a good idea, but a good business decision as well.

[07:02] His biggest challenge in business is a staff of over 100. He details some of the things he has learned from his own experience.

[09:40] Barbounis cautions entrepreneurs against chasing down every idea and spreading yourself too thin or losing direction.

[11:20] Hard-won advice on leadership for other CEOs. Don’t wait for things to happen and always evolve.

[14:40] Sharing ideas within a team often reveals more than one way of achieving a result.

[16:15] How Barbounis went about branding his product, and how other CEOs can adapt techniques to their own product or service.

[20:30] In 2017 Barbounis wants to see continued growth, a great company culture, improved communication, and further work on projects of sustainability.

[21:23] Examples and tips on being a conscious company for other CEOs doing over $1,000,000 in business per year.

[24:02] Barbounis talks about environmental impact and the shift in buyers demanding products that are in tune with their own personal beliefs and mission, as well as the impact of social media.

[28:42] Maintaining consistency in company culture and product quality.

[33:00] Altering your perspective and pre-conceived beliefs opens new doors in terms of growth and profits.

[37:00] Barbounis shares a few inspiring words for his team at Pana Chocolate for the new year.

Jeffrey On Facebook

iTunes Reviews

Jeffey Slayter

02/20/2017 10:07 PM by jaimeewatts from Australia

Love this guy, if your ready to change your thinking and think out side the box, he's your man! ❤️️✨

Jeff show

02/20/2017 10:06 PM by Dianejbarry from Australia

Awesome!! How amazing Jeff

Awesome inspiration for heart based business

02/20/2017 10:05 PM by Taking cofee from Australia

Be inspired to greatness with this great show

Mind blowing

02/20/2017 10:04 PM by Nikster1978 from Australia

Awesome Jeff! Thank you so much

Highly recommended!

02/20/2017 3:37 PM by MonikaMileva from Australia

I have the pleasure of knowing Jeff and he is one of the most incredible people I have ever met. I'm so glad he decided to launch a podcast and share his wisdom and the amazing guests he brings in. He never stops surprising his peers with the depth of knowledge he possesses and shares freely with the world.

Gamechanging Content

02/20/2017 10:27 PM by aleighanicole from Australia

When it comes to business Jeff is at the cutting edge 🌟🌟🌟🌟🌟

Mind blowing!!!

02/20/2017 10:17 PM by bayllon from Australia

Must see

New addiction

02/20/2017 10:12 PM by Kellie1111111111111222222 from Australia

This is better than chocolate


02/20/2017 10:11 PM by Craig Jonesy from Australia

I love Jeffrey's work! Life changing! Keep it up!!

Get this! Plug in!

02/20/2017 10:09 PM by Sumo84 from Australia

Entrepreneurs get this! Jeffrey and his guests are next level thinkers. Top of their game!!

Latest episode

Latest Blog

Get Connected

Related & Recommended Posts

(Visited 147 times, 1 visits today)

Leave a Comment