How Leaders Find Their Perfect Customer

Mashup1-thumb2How Leaders Find Their Perfect Customer

Listen to this episode (0:10:41)

Getting in depth with your customers’ definition is one of the critical characteristics of highly successful business leaders.

In this episode, let me share with you some of the questions I have asked myself that helped me get clear on who my perfect customer is.


Key takeaways:

  • When you're finding yourself having to educate your customers, you're probably with the wrong avatar…a wrong person to serve.
  • It is every Leader and CEO’s responsibility to know who their businesses are serving. Getting in depth with your customers’ definition is one of the key characteristics of highly successful business leaders.
  • The people who make your heart feel lightest and you feel good connecting with will give you a clue on who your customers are. The ones that you feel like it's a lot of work? They're probably not your customers.
  • Oftentimes, how we earn and spend our money represent our values. To find out your perfect customers and consumers, recognise the values behind their earning and spending habits, and determine if you can speak to those values. It helps if your values drive business decision making.
  • Your perfect customer is usually you.


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This podcast is brought to you by: The Entrepreneur Elders Group


An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here:

What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Intro

[00:31] What is your perfect customer’s name and gender?

[00:40] What is their age range?

[01:25] What do they value?

[02:19] How do your customers spend their money?

[03:09] What do they do for fun?

[03:14] How do they make their money?

[03:32] What is their income range?

[04:44] Where do they live?

[04:59] What do they read?

[05:10] Do they have kids?

[05:18] What do they fear?

[05:39] What do they eat?

[05:39] What types of people give you the most joy to work with?

[05:59] What type of people are you inspired by?

[06:25] Who are the people you are here to actually work with?

[06:58] What are the types of people you don't want to work with?

[07:26] What types of people would light your fire in life and you can't believe you get paid to do it?

[07:51] Getting clear on who your perfect customer is.

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iTunes Reviews

Best show hands down!!!

08/08/2017 6:57 PM by Ian D Tran from Australia

Been listening to this show, on my 1 hour drives to work. The nuggets and wisdom this show delivers is next level!!! 😍😍😍

Next Level

03/15/2017 2:19 AM by StewRobertson from Australia

I'm currently working with Jeff in his Mentorship and have recently experienced different courses which have allowed me to find Clarity on my Vision & Message in my Business. I'am now applying all the Knowledge, Systems that Jeff has Passionaltely shared.. I have never met a Man so well integrated in his Mind & his Heart which he then delivers in a cutting edge way! Thanks brother!

Embodied sage

03/07/2017 8:07 PM by Onelovee.. from Australia

Jeff has an amazing ability to be able to make something so difficult seem so simple, through his words and experiences he shares. Such a great podcast, so much value to be gained.

Jeffrey's inside my head..!

03/04/2017 3:13 PM by Rossco Paddison from Australia

Try finding a business lifestyle podcast that knows you better than you know yourself... This is it!


03/02/2017 3:54 AM by Jase Webster from Australia

Jeffrey has been a great mentor of mine & has opened up doorways that I could never imagined myself stepping through. This man has so much to give for the betterment of humanity & our planet whilst been a kickarse entrepreneur. Thanks brother enjoying the show

Highly recommend

03/01/2017 11:51 PM by Amylauren215 from Australia

Awesome content and insights, thanks for sharing Jeff 🌟

Freaking love this guy!

02/28/2017 10:35 PM by Nuzzi1 from Australia

Jeffrey is an amazing speaker and is so profoundly awake. I love his ambition to shift the world and bring value to the lives of others. You will not be disappointed with this show.

Founder & CEO, Global Impact Group, Purpose Ventures & Worldbridgers

02/27/2017 7:51 PM by Kana Lea * from Australia

Jeff is one of the most heart-centred purpose entrepreneurs, coaches & servant leaders within our generation. The launch of this podcast is such a gift to this world ! 🙂 Keep up the great work brother, it is a blessing and honour to walk with you. Lifetimes long

For Conscious Entrepreneurs

02/27/2017 6:00 PM by Mark P Watts from Australia

Jeff has been and continues to be a great mentor for me and my partner as we create our conscious love offering to share with the world. Having had the blessing of hearing Jeff speak live numerous times, I'm excited he's made the decision to connect via this digital medium. For entrepreneurs who are choosing to be the game changers at the highest level, I guarantee you will get many take aways from listening to these conversations with Jeff and his guests.

A priceless resource for conscious enrepreneurs

02/27/2017 5:59 PM by Helle Weston from Australia

Jeffrey and his guests offer a refreshing, honest look at conscious entrepreneurship - taking us behind the curtain to explore what truly works and how we can step up as awakening leaders. If you're a way-shower committed to creating big impact in the world, you'll find lots of golden nuggets of wisdom in these episodes!

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