Crash Course in Raising and Structuring Capital for Your Startup with Craig Slayter


Guest: Craig Slayter,  Co-founder & First CEO of Odesk (UpWork) and MNA Executive

Listen to this episode (1:00:41)

Take a peek into the complex world of scaling and raising capital for a startup. Rossco Paddison is the founder of Gather Change, who has some questions about raising funds and capital structure for his new startup. Craig Slayter shares his experience and expertise in answer to Paddison’s questions. Slayter has more than 30 years’ experience in Silicon Valley as a startup entrepreneur, and has participated in acquisitions ranging from $5 million to over $100 million.

Key Takeaways

  • Setting up your capital structure incorrectly can cost you and your investors a lot of money.
  • There is a strategic plan and order to finding the right investors for your business.
  • You need a good attorney who specializes in startups on your side.
  • It is not uncommon to meet with 25 venture capitalists in your quest for funding.
  • Attracting, vetting, and hiring great talent is key to a successful startup.
  • Don’t try to reinvent the wheel. Silicon Valley has a model for funding startups that has been proven to work. Research online and learn as much as you can.

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This podcast is brought to you by: The Entrepreneur Elders Group


An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

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What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Introduction of guests, Rossco Paddison and Craig Slayter.

[01:35] Setting up the capital structure should be done at the beginning.

[02:43] Gather Change is a different kind of crowdfunding platform.

[04:31] Capital structuring models examined at length.

[08:20] Examples of a fair structure.

[11:23] Most entrepreneurs have an inflated idea of their company’s valuation.

[16:15] Valuable tips on seeking venture capital.

[33:48] Term sheets are necessary, but beware.

[43:05] Attracting, vetting, hiring, and rewarding talent.

[53:40] Get started, the short version.

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