Month: October 2017

EPISODE 40: How Can High Performing Entrepreneurs and Leaders Effectively Manage Their Fears?

This week’s episode focuses on managing your fear. You may hear me talk about something seemingly basic yet what you may not know, is how you can make the most of this to redefine your relationship with your fear.

Getting real with this fundamental practice has helped me face my fears. And if you’ve been following me for some time now, you’d know that somehow, I’ve always managed to plant myself in crazy situations where I am face to face with what I fear most!

Key takeaways:

  • Leaders have been led to believe that they are scared of failure when the truth is, leaders are often scared of success.The most important tool as a leader is to is to be with your breath.
  • Take a breath at that moment of fear to calm your brain. Breathing helps it settle down and adjusts your neurology into letting the rest of you know that you are safe. Safe to be yourself and safe to action on what you are supposed to do.
  • When nothing is being said, we think we need to fill the gap with words. When it is oftentimes in silence that a message becomes more powerful.
  • If Public Speaking is a challenge to you, try the Three Second Rule where you spend 3 seconds making eye contact with one person as you breathe and then move on to the next person and so on. It’s like having a one on one conversation as opposed to the reality of being in a roomful of people which can usually intimidate and overwhelm a speaker.
  • Breathing is most helpful in chaotic situations where the shock of an event often leaves you frozen and unmoving. Follow the rule of chaos where you intentionally take four breaths, and it will help you unfreeze and resume mobility.

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This podcast is brought to you by: The Entrepreneur Elders Group

THE WORLD’S MOST CONTROVERSIAL INFLUENCERS, IN AN UNEARTHING BUSINESS MASTERMIND EXPERIENCE..

An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here: http://thejeffreyslaytershow.com/apply-to-eeg

DISCOVERY OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Intro

[00:08] Wasting Opportunities

[00:17] Biggest fear of leaders

[09:29] What you’ve been wrongly led to believe all this time

[01:08] How to cope with your fears

[01:45] Your breath as your most powerful tool

[02:26] Breathing + The 3 second rule of dealing with fear in public speaking

[05:16] Most leaders fear silence

[06:10] Practices that I suggest to help you cope with your fear

EPISODE 39: How Leaders Find Their Perfect Customer

Getting in depth with your customers’ definition is one of the critical characteristics of highly successful business leaders.

In this episode, let me share with you some of the questions I have asked myself that helped me get clear on who my perfect customer is.

Key takeaways:

  • When you’re finding yourself having to educate your customers, you’re probably with the wrong avatar…a wrong person to serve.
  • It is every Leader and CEO’s responsibility to know who their businesses are serving. Getting in depth with your customers’ definition is one of the key characteristics of highly successful business leaders.
  • The people who make your heart feel lightest and you feel good connecting with will give you a clue on who your customers are. The ones that you feel like it’s a lot of work? They’re probably not your customers.
  • Oftentimes, how we earn and spend our money represent our values. To find out your perfect customers and consumers, recognise the values behind their earning and spending habits, and determine if you can speak to those values. It helps if your values drive business decision making.
  • Your perfect customer is usually you.

Listen to this episode on iTunes:

Listen to this episode on Stitcher:

Download the audio file:

This podcast is brought to you by: The Entrepreneur Elders Group

THE WORLD’S MOST CONTROVERSIAL INFLUENCERS, IN AN UNEARTHING BUSINESS MASTERMIND EXPERIENCE..

An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here: http://thejeffreyslaytershow.com/apply-to-eeg

DISCOVERY OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Intro

[00:31] What is your perfect customer’s name and gender?

[00:40] What is their age range?

[01:25] What do they value?

[02:19] How do your customers spend their money?

[03:09] What do they do for fun?

[03:14] How do they make their money?

[03:32] What is their income range?

[04:44] Where do they live?

[04:59] What do they read?

[05:10] Do they have kids?

[05:18] What do they fear?

[05:39] What do they eat?

[05:39] What types of people give you the most joy to work with?

[05:59] What type of people are you inspired by?

[06:25] Who are the people you are here to actually work with?

[06:58] What are the types of people you don’t want to work with?

[07:26] What types of people would light your fire in life and you can’t believe you get paid to do it?

[07:51] Getting clear on who your perfect customer is.

EPISODE 38: How Legacy Best Defines a Great Leadership

This week’s guest is Dov Baron, the man with a finger on the pulse of the evolving world of NextGen leadership. He has been speaking internationally for over 30 years, is one of Inc. Magazine’s Top 100 Leadership Speakers to hire, and is considered by many as the leading authority on Authentic Leadership. Dov is also a bestselling author of several books. His latest book is Fiercely Loyal; How High Performing Companies Develop and Retain Top Talent. He also writes for and has been featured in many industry magazines including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA today, CEO, Entrepreneur and many more.

This episode tackles the importance of building your legacy and how its lasting impact defines great leadership; Why women used to be considered ineffective leaders (of course now we know it’s far from the truth); How Leadership is evolving; And a quite provoking point (I suggest you listen in before this freak you out) — Find out why Dov considers Nelson Mandela a failed leader. This will hit home once you realized why. Plus, a bonus: Dov shares an exercise on building a legacy which he does with clients that will confront the way you see yourself and the way you would want others to see you.

I apologize if the audio for this episode is kinda whacked. We had some audio issue during the recording, but I thought I’d go ahead and have this gold released rather than not. It’s too good not to share.

Key takeaways:

  • Within each of us inherently lies a deep greatness. This greatness is the wholeness in us. The original premise of being a human being. We spend our lives thinking that something we can have or do will complete us when we have been complete all along.
  • There’s nothing to add but everything to take away.
  • The leadership of today is evolving into a non-egoic leadership. It is a leadership that is soulful, collaborative and inclusive.
  • Individuals of working organizations are no longer willing to be led by dictatorial leaders anymore.
  • With all the war talks emerging, we see a reaction to the universal concept of polarity or extremes. At the moment, there is a natural tendency to find a middle ground to avoid swimming from one side to the other. Polarity makes us confront the things that we have been neglectful and complacent.
  • Most multi-generational family business fail as result of losing the connection with the original intention of what the business was.
  • There’s no succession plan beyond the financial intention when they should have created a Values and Purpose Driven succession plans.
  • We create a lasting and impactful legacy when learn to transcend the personality and the way we do that is to become empowered with our service.

Listen to this episode on iTunes:

Listen to this episode on Stitcher:

Download the audio file:

This podcast is brought to you by: The Entrepreneur Elders Group

THE WORLD’S MOST CONTROVERSIAL INFLUENCERS, IN AN UNEARTHING BUSINESS MASTERMIND EXPERIENCE..

An experiential mastermind to find your entrepreneurial edge, through adventure challenges with peers that will take you through the layers of reality as you know them.

Find out more here: http://thejeffreyslaytershow.com/apply-to-eeg

DISCOVERY OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments!

Time-Stamped Show Notes

[00:00] Intro

[00:38] Who is Dov Baron?

[00:35] Dov’s approach to leadership – finding that Deep Greatness within you and why he thinks its what we’ve all been searching for

[02:53] Dov uses an interesting metaphor to describe what Deep Greatness is like.

[05:02] Dov’s realization on why we keep looking for something when we’re not missing anything in the first place

[05:19] The backbone of Dov’s work on leadership building

[05:43] We have always been whole and complete

[06:27] Dov’s view on how leadership is evolving today

[07:22] Why women were used to be considered ineffective as leaders, and why it’s now proven wrong.

[08:59] Dov’s view on the polarity in Leadership and why it’s related to all the crazy stuff that’s happening in the world right now

[10:56] Why Dov considers the phenomenal Nelson Mandela, a failed leader

[11:43] Why Dov’s credits Donald Trump for pushing people out of complacency

[13:13] Dov’s interesting angle on how to measure an effective leadership and why most family businesses fail. (TAKE NOTE OF THIS)

[15:08] What is your Legacy and how do you measure it? (Dov shares a personal story here to express how he measured his legacy and how it transformed his life.)

[17:51] Being measured without a name but by what’s left behind

[20:01] A sense of urgency within leaders

[20:23] Embrace your magnificent rage, embrace that beast within you

[21:16] A deeper definition of True Greatness

[24:14] Dov shares a revealing and confronting exercise he does with his clients to trigger the shift within them from a state of complacency to actioning on their legacy. (Get your paper and pen ready.)

[29:14] Why we shouldn’t run away from having fierce conversations

[30:41] A bit on what Dov’s writing now – Dealing with impostor syndrome and accessing your deep greatness

[31:58] How to get in touch with Dov

[32:19] LAST NOTE – DOV wants an email from YOU